I-play, the mobile entertainment company, today announced a multi-title distribution deal with Polarbit, the experts in mobile 3D game development. Covering BREW, Symbian and Windows mobile, the games will appear across I-play’s global distribution network in the second half of 2007.

Polarbit’s games truly showcase the stellar performance achievable on today’s mobile platforms, while also embracing I-play’s gaming philosophy that ‘casual’ is a mind-set, not a genre. These titles deliver an experience more powerful and visually stunning than most games available on the market; but they also adhere to I-play’s mobile gaming ideals, providing the ultimate dip-in/dip-out, intuitive, and accessible gameplay experience, offering instant gratification as well as ongoing challenge and replay value.

Leighton Webb, Senior Vice President of Content Strategy and Licensing for I-play, commented: “Polarbit are the masters of high-end mobile game development and we are very excited to bring their stunning games to market. These games showcase the advanced performance achievable on today’s mobile platforms while embracing I-play’s mantra that regardless of the power of the technology behind a game, the gameplay itself is always king.”

Mitri Bautista-Wiberg, co-founder of Polarbit says: “We are extremely happy to be working with I-play in bringing our titles to market. It is important for us to be partnering with people who are as passionate and dedicated as ourselves about gaming on mobile platforms, while able to bring the marketing weight and industry connections of a first-rate publisher.”